The 4C’s - Simplified
Buying a diamond doesn’t have to be complicated. At Taj Jewels, we believe confidence comes from clarity. So here’s the 4C’s explained simply and stress free.

💎 Cut - The sparkle factor.
The cut determines how brilliantly a diamond reflects light. A well cut diamond shines brighter, even if it’s smaller in size.
✨More sparkle - better cut.
🎨 Colour - it’s all about the look.
Diamond colour is graded from D (colourless) to Z (warm tones). The less colour a diamond has, the brighter and whiter it appears.
✨Subtle differences, big impact.
🔍Clarity - Beauty in Imperfections.
Clarity measures tiny natural marks inside the diamond. Most imperfections are not visible with the naked eye, meaning you can save without sacrificing beauty. We only work with 100% eye clean diamonds.
✨Flawless isn’t always necessary.
⚖️Carat - Size isn’t everything.
Carat refers to weight, not sparkle. You want to keep an eye out on the proportions and ratio.
✨Balance is key.
There’s no ‘perfect’ diamond - only the perfect diamond for you. Whether you prioritise sparkle or size, understanding the 4Cs helps you choose with confidence.
At Taj Jewels, our diamond specialists guide you through every detail, so your diamond feels just as special as the moment it represents.